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sports sponsorship in austria sees significant growth in 2024
In 2024, the Austrian sports sponsorship market reached €1.68 billion, marking a 12% increase from the previous year, with Raiffeisen leading financial brands at €21.5 million in advertising value. The top sports driving growth were the Alpine Ski World Cup, Formula 1, and the European Football Championships, while skiing's prominence has diminished compared to soccer and Formula 1. Notably, Manuel Feller emerged as the most valuable individual athlete with an advertising value of €7 million.
Budget negotiations heat up as South Korea declares martial law
Parliament is currently debating the 2025 budget, with CHF 86 billion in planned expenditures, including increased funding for the army. In sports, Mikaela Shiffrin faces an uncertain return after a serious injury, while René Benko has an arrest warrant issued in Italy for real estate fraud. South Korean President Yoon Suk-yeol has declared martial law amid political tensions.
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